MUSE Platinum

United States

2021

Hally's Color Cloud Reimagines At-Home Hair Dye

Entrant Company

Sunshine Sachs

Category

Website

Client's Name

Hally

Sub-Category

Beauty & Cosmetics

Hally has reimagined the at-home hair color experience and taken the guess, the mess, and the stress out of DIY hair dye. Hally’s breakthrough product, Color Cloud is the first ammonia-free foam hair dye on the market. It’s infused with natural, nourishing extracts, and is a demi-permanent dye that is gentle on hair and locks in color. It is infused with extracts such as chamomile, lavender, aloe vera, and ginseng. Every formula is vegan, cruelty-free, and made without ammonia, PPD, sulfates, parabens, resorcinol, and gluten. Hally offers interactive and exciting ways to try out colors before you dye so customers can easily understand how shades will translate to their hair. Two tools Hally has on its website include an augmented reality virtual try-on feature and an interactive shade guide. Hally also launched an Instagram filter to see what your favorite shade will look like before you buy. As a brand that was built for the next generation, Hally cares deeply about mental health and pledges to donate 1% of all profits to mental health organizations that provide resources to BIPOC and LGBTQ+ youth. Every Hally Color Cloud kit comes with soothing eye patches and playful putty, encouraging each customer to take a moment of self-care and de-stress while your hair color sets. Hally launched in February 2021 with three core shades of its Color Cloud dye: Atomic Blonde, Cola Coaster, and Rose Gold. Shortly after the brand launched, Hally announced a collaboration with Ava Phillippe, debuting a new limited edition shade, Ava-lanche. Hally is available nationwide in the United States for purchase exclusively at hallyhair.com ($25). More shades to be announced soon.

Credits

Founder and CEO, Hally
Kathryn Winokur
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