MUSE Platinum

2021

The Un-Adventurers

Entrant

Tastemade

Category

Branded Content - Auto & Auto Services

Client's Name

Hyundai

Country / Region

United States

About The Entry

Tastemade, Innocean and Hyundai partnered to create an emotional, memorable, and high-quality documentary series about people who, for one reason or another, had never left their state. In each 30-minute episode of this fully custom, 3-episode series, we take one duo on their first road trip across state lines, following along as we discover why the journey is as important as the destination.

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