MUSE Platinum

2021

MVM FUTURE TALKS

Entrant Company

Lounge Group

Category

Advertising - Magazine AD (Campaign)

Client's Name

MVM Group

Country / Region

Hungary

Future Talks is a tech oriented online discussion show hosted by the hungarian energy provider, MVM. The topic of the first show was the influence of AI on our society. We've deep dreamed the key visual using an image of some sheep, and ran it through Google's original deep dream algorithm (available on Tensorflow: https://www.tensorflow.org/tutorials/generative/deepdream ). This way we obtained the answer to Philip K. Dick's question "Do androids dream of electric sheep?' by asking a neural network to dream about sheep. Technical detail: We used another neural network based algorithm to scale the image to a printable resolution (Adobe Preserve Details 2.0).

Credits

Art director
Balázs Gyutai
Creative Director
Péter Radovics
Copywriter
Bálint Simon
Project Manager
Kitti Dorogi
Client Service Director
Dániel Sperczel
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