MUSE Gold

2021

24 Solar Terms and Gods

Entrant

NANJI E-COMMERCE CO.,LTD

Category

Typography - Poster

Client's Name

NANJI E-COMMERCE CO.,LTD

Country / Region

China

Referring to the orbiting positions of celestial bodies, the ancient Chinese calendar divided a year into twenty-four solar terms, each of which owns its corresponding natural conditions and humanistic connotations.
The series of illustrations delineates deities related to solar terms for acquainting people with Chinese traditional culture, for instance, GouMang (the Spring God in Chinese mythology) which related to spring greeting ceremonies at Lichun(Beginning of the Spring). It aims to raise people's awareness of these traditional cultures.



Illustration of these mythological figures for a modern form of reshaping and design, illustration into the Chinese "shadow play" design language, so that it has become a style of illustration with Chinese characteristics. To create a traditional Chinese mythological atmosphere. The illustration full of details and retro fonts adopt modern typography, which further heighten tradition and at the same time show the collision between tradition and fashion.

Credits

NANJI E-COMMERCE CO.,LTD
Haibin Kong
NANJI E-COMMERCE CO.,LTD
huanmei sun
NANJI E-COMMERCE CO.,LTD
Chenxi Ji
NANJI E-COMMERCE CO.,LTD
Yuwei Chen
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