MUSE Gold

2021

24 Solar Terms and Gods

Entrant Company

NANJI E-COMMERCE CO.,LTD

Category

Typography - Poster

Client's Name

NANJI E-COMMERCE CO.,LTD

Country / Region

China

Referring to the orbiting positions of celestial bodies, the ancient Chinese calendar divided a year into twenty-four solar terms, each of which owns its corresponding natural conditions and humanistic connotations.
The series of illustrations delineates deities related to solar terms for acquainting people with Chinese traditional culture, for instance, GouMang (the Spring God in Chinese mythology) which related to spring greeting ceremonies at Lichun(Beginning of the Spring). It aims to raise people's awareness of these traditional cultures.



Illustration of these mythological figures for a modern form of reshaping and design, illustration into the Chinese "shadow play" design language, so that it has become a style of illustration with Chinese characteristics. To create a traditional Chinese mythological atmosphere. The illustration full of details and retro fonts adopt modern typography, which further heighten tradition and at the same time show the collision between tradition and fashion.

Credits

NANJI E-COMMERCE CO.,LTD
Haibin Kong
NANJI E-COMMERCE CO.,LTD
huanmei sun
NANJI E-COMMERCE CO.,LTD
Chenxi Ji
NANJI E-COMMERCE CO.,LTD
Yuwei Chen
More Gold Winners
Event
2021
MUSE Advertising Awards - Benedictine University Virtual Commencement

Entrant Company

Paul Gregory Media

Category

Event - Virtual Event (NEW)

Country / Region

United States

Video
2021
MUSE Advertising Awards - Mysterious Cycle in Human Events
Madera Unified School District

Entrant Company

Windsong Productions

Category

Video - Educational

Country / Region

United States

Experiential & Immersive
2021
MUSE Advertising Awards - Wonderland
Foshan SUMMIT Ceramic

Entrant Company

CT.LAB

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

China

Experiential & Immersive
2021
MUSE Advertising Awards - Flood of Reality
Virtual Truth

Entrant Company

Groove Jones

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States