2021
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Referring to the orbiting positions of celestial bodies, the ancient Chinese calendar divided a year into twenty-four solar terms, each of which owns its corresponding natural conditions and humanistic connotations.
The series of illustrations delineates deities related to solar terms for acquainting people with Chinese traditional culture, for instance, GouMang (the Spring God in Chinese mythology) which related to spring greeting ceremonies at Lichun(Beginning of the Spring). It aims to raise people's awareness of these traditional cultures.
Illustration of these mythological figures for a modern form of reshaping and design, illustration into the Chinese "shadow play" design language, so that it has become a style of illustration with Chinese characteristics. To create a traditional Chinese mythological atmosphere. The illustration full of details and retro fonts adopt modern typography, which further heighten tradition and at the same time show the collision between tradition and fashion.
Credits
Entrant Company
Phoenix Lifestyle Marketing Group
Category
Website - Corporation
Country / Region
United States
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IMF Creative Solutions
Category
Event - Live Show
Country / Region
United States
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Mountain View Group, Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
United States
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Mya Kai Creative
Category
Website - Lifestyle
Country / Region
United States