MUSE Gold

2021

Galderma Interactive Anatomy App

Entrant Company

Sector 5 Digital

Category

APP - Medical

Client's Name

Galderma

Country / Region

United States

Anatomy education is key to safely injecting patients, and access to anatomy education for injectors is limited. Traditionally, training consisted of 2D pictures and a handful of opportunities each year to hold training at expensive cadaver labs. There was no middle ground option when it came to training HCPs. Sector 5 Digital aimed to create a tool that would provide trainers with compelling visuals to aid in their seminars and peer- to- peer training sessions, as well as bridge the gap between anatomy education and safe injection practice.

Sector 5 Digital developed an app that allows injectors to teach other healthcare providers (HCPs) on-the-go about the intricacies of facial anatomy to ensure they inject Galderma products in the right plane for optimal patient results and safer outcomes. The interactive app provides a 3D perspective of depth and what lies underneath the skin, which is far superior to the 2D flat images previously used for education. The visuals are highly detailed and photo-realistic, and users can peel back layers of the skin to see the underlying veins, muscles, ligaments, and fat structures, all based on accurate anatomy references. A built-in aging slider visually demonstrates the effects of aging on both the interior structures and exterior skin between the ages of 35- 65. T he user interface includes sophisticated touch and gesture controls for intuitive navigation, making the app easy for both new and seasoned users to operate. On- screen notes and voiceover toggle on and off to train the newer users on the key teaching points of each region. The app runs on the Apple iPad Pro in real- time using the Unity engine. It can be used to present on main stage screens or kept on the tablet for less formal presentations.

This app has allowed Galderma to greatly increase the scale of quality anatomy training. Over fifty thousand HCPs have now been trained via the GIA app. After all, a firm grasp of anatomy enhances the injectors’ ability to positively impact safe injection practice, natural-looking outcomes, and patient satisfaction.

Credits

CCO, Sector 5 Digital
Doug Fidler
Account Director, Sector 5 Digital
Chelsea Suggs
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