2021

Rattlesnake Arms Triple IPA Can Animation

Entrant

Pinthouse Pizza

Category

Video - Animation

Client's Name

Country / Region

United States

About The Entry

To promote the can release of Rattlesnake Arms Triple IPA, Pinthouse sought out to create an eye-catching and intriguing animation.

The visual for the animation should start with a rattlesnake wrapped around what would be a can, then it unwinds, exits the frame, and reveals the can. To enhance the build-up of the reveal of the can the audio for the animation should feature the snake’s rattle first clamoring softly, as it then crescendos to a loud rattle before it trails off and the snake leaves the shot.

As the snake leaves the frame, the name, style, ABV, and release date of the can is displayed.