2021
Entrant Company
Category
Client's Name
Country / Region
To promote the can release of Rattlesnake Arms Triple IPA, Pinthouse sought out to create an eye-catching and intriguing animation.
The visual for the animation should start with a rattlesnake wrapped around what would be a can, then it unwinds, exits the frame, and reveals the can. To enhance the build-up of the reveal of the can the audio for the animation should feature the snake’s rattle first clamoring softly, as it then crescendos to a loud rattle before it trails off and the snake leaves the shot.
As the snake leaves the frame, the name, style, ABV, and release date of the can is displayed.
Credits
Entrant Company
McAfee Brand and DX Team
Category
Video - Technology / Science
Country / Region
Australia
Entrant Company
Savannah College of Art and Design
Category
Video - School / Universities
Country / Region
United States
Entrant Company
OUTPUT
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
Entrant Company
ampersand.studio
Category
Publication - Magazine
Country / Region
Luxembourg