2021

Push With Women - Campaign

Entrant Company

Brandish Agency

Category

Advertising - Online AD (Campaign)

Client's Name

International Confederation of Midwives (ICM)

Country / Region

Canada

ICM was looking to launch a campaign to raise the profile of midwifery globally, accelerate progress on reducing maternal and neonatal mortality, as well as tackling key barriers to women’s leadership in the global health workforce. Brandish worked with ICM to deliver a campaign called "Push With Women." The objective of this campaign will be to increase funding, raise the number of midwives in training, improve working conditions, and increase their status and inclusion in key health decision-making settings. The campaign launched digitally in June 2021 with a campaign landing page and flexible messaging that would allow ICM to use this campaign for future fundraising.