MUSE Gold

United States

2021

Athletes Unlimited

Entrant Company

Ready Set Rocket

Category

Integrated Marketing

Client's Name

Athletes Unlimited

Sub-Category

Integrated Marketing Campaign

Athletes Unlimited is revolutionizing the world of pro sports with an innovative new way to play the game and earn individual points. AU tapped Ready Set Rocket to help introduce their platform for the first time to a new generation of fans looking 
for a league to call their own. We created a campaign that led with the powerful statement: “If sports can change the world, what happens when you change the world of sports?” This framework allowed us to tease the most unique attributes of the league by showing fans a bigger, better way to play sports that would simultaneously crush the status quo. We were able to drive awareness and interest in a league that nobody knew was coming, but everyone needed. The campaign not only helped the league build their core fanbase, but it effectively drove tune-in for the inaugural softball season, as well as memberships and merch.

Credits

Designer
Claire Edelman
Director, Digital Strategy
Kitty Tsang
Art Director
Michelle Unger
Partner & Executive Digital Strategy
Alex Lirtsman
Executive Producer
Danielle Menkens
Animator
Soomin Yoo
Civic Leadership, Athletes Unlimited
Vivien Labaton
Manager of Player Care & Coordination, Athletes Unlimited
Gwen Svekis
Web Manager, Athletes Unlimited
Alexandra Licata
Chief Technology Officer, Athletes Unlimited
John Spade
Head of Content & Digital, Athletes Unlimited
Anya Alvarez
Co-Founder, Athletes Unlimited
Jon Patricof
Copywriter
Chris Baker
Creative Director
Amanda Ford
Partner & Executive Creative Director
Aaron Harvey
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