R2I & ROCKETDOCS TAKE ON CX TRANSFORMATION

RocketDocs is an integrated sales enablement platform that helps clients of all sizes and industries succeed by moving at the speed of sales, with the power of productivity. Their platform of solutions makes it easier than ever to create and respond to RFPs, RFIs, and questionnaires, as well as assemble and configure proposals, contracts, and sales collateral. With over 25 years of innovation under their belt, RocketDocs knows what it takes to build long-lasting, valuable, efficient solutions. Trusted by global brands and high-growth organizations — RocketDocs helps clients land bigger, better, faster wins.
To help tell this story, RocketDocs needed an Experience Design partner who could advise them from all angles of what encompasses customer experience (CX). RocketDocs enlisted R2integrated’s multi-disciplined team of brand strategists, visual designers, UI designers, user researchers, and content strategists in multi-faceted, multi-year engagement. Structured to enable a 360-degree view of the customer and their experience, the R2i Experience Design team collaborated with RocketDocs to reposition the RocketDocs offering and uplevel the brand identity. These efforts culminated in a robust brand book, public facing website, and platform website. Included in the 84-page brand book are net new elements including brand framework, tagline, voice of the brand, new logo, color palette, typography, iconography, sales and marketing collateral, image library, pattern library, sample applications, and video.