A Closer Look

“A Closer Look” for The United Way of Greater Portland brings the sobering realities of poverty in our community to life in an entirely novel way. 66% of Portland residents can’t afford the median price of an apartment. Black and African Americans die at a frighteningly younger rate than white Americans. The facts are out there, but what does living in poverty feel like?
We reimagined these facts and figures in an immersive, digital museum where viewers can see, feel and hear the data.
The contrast between the design and the startling realities of poverty evokes powerful emotions meant to create empathy toward the struggles of those in need. It was especially important to connect during the pandemic year, when in person fundraising was nonexistent. “A Closer Look” created deeper engagement of viewers, leading to a donation rate 3.3x higher than for donors through other vehicles in 2020.