ADUSA Supply Chain Website Design

ADUSA Supply Chain is a family of supply chain companies that together support one of the largest supply chains on the East Coast supporting notable omnichannel grocery brands, including Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. ADUSA Supply Chain is undergoing a significant transformation to an integrated self-distribution model. The result of this transformation will be an efficient, integrated supply chain, positioned to support and enable each unique brand to deliver an unparalleled omnichannel grocery experience to its customers, no matter how, when or where they choose to shop.
To support ADUSA Supply Chain in bringing its new brand to life, Phoenix Lifestyle Marketing Group was chosen to develop content, User Experience (UX) and User Interface (UI) strategy, creative design thematic and page layouts for the company’s new website.
During the planning phase, careful consideration was given to create a site that was easy for users to navigate and clearly highlighted the role and function of each of the respective Supply Chain companies and their commitment to being, “Trusted to Always Deliver” for their people, partners, customers and communities they serve.
The foundation of the design leveraged brand cues that were results from a Phoenix-led Brand Development session as well as powerful visuals of actual associates to demonstrate company culture.