Youth Peace and Security Campaign

Our campaign for this year’s International Day of UN Peacekeepers was focused on youth, and on highlighting the significant role and meaningful contribution of young people to securing lasting peace around the world. Throughout May 2021, we populated our social media channels with engaging visuals, playful GIFs, entertaining word games, youthful and dynamic graphics, videos and vlogs, and inspiring quote cards. We also hosted live discussions and Instagram take overs, launched a brand new account on TikTok, and published stories from young people narrating their experience in conflict-ridden zones and how they make a difference in the lives of their communities. Breaking away from the traditional UN campaign approach, we were determined to be more dynamic, youthful and make innovative design choices to attract younger audiences. This award will be a recognition of the amazing teamwork of the Strategic Communications Section and our many collaborators from civil society and youth-groups, which went above and beyond to create a comprehensive and innovative campaign to increase the visibility of the international Youth, Peace and Security Agenda and more specifically advance the visibility of youths contributing to peace against all odds and in the face of conflict in our peacekeeping mission areas. Having embraced a uniquely creative approach to disseminate the message of peace all around the world, we strongly believe our campaign deserves to win this award.