MUSE Platinum

2021

SAVYAVASA IMMERSION ROOM

Entrant Company

BINYAN STUDIOS

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

SWIRE

Country / Region

Australia

SAVYAVASA IS A UNIQUE LIVING ENVIRONMENT in SOUTH JAKARTA, BEAUTIFULLY MADE by WORLD-CLASS VISIONARIES.

THE IMMERSION ROOM FOR SAVYAVASA IS A 270 DEGREE ROOM, WHERE INTERACTIVE CONTENT IS DISPLAYED ON THE FLOOR AND ALL WALLS TO TAKE THE VIEWER ON A JOURNEY OF CONNECTION WITH THE PROPERTY.

TO HEIGHTEN THE EXPERIENCE THE VIEWER CAN EFFECT THE VIDEO THROUGH MOTION TRACKED GRAPHICS PROJECTED ON TO THE FLOOR TO INITIATE THE FILM, AND AGAIN TO BUILD BRAND CONNECTION.

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