Hoopers Vote

HEARTLENT Group was proud to collaborate with Rock The Vote and Ben Lyons of Hoopers Vote to create this extremely successful campaign.
Our objective was to drive voter participation in the 2020 election, particularly in younger generations. Motivate and educate them to check their voter status, register to vote, understand their in-person voting options and mail-in ballot options, get involved and get their circle involved as well. Hoopers Vote was a movement to engage and amplify the powerful influence of basketball culture and the larger-than-self community that defines it, to drive action both on and o the court in the 2020 Election.



We made an impact by designing and illustrating over 400 custom digital content pieces for current and former basketball athletes and people with strong ties to the game of basketball, celebrities, personalities, and influencers + current NFL players. Additionally, 2-weeks before Election Day for the final voter push, we created and released a series of Hoopers Vote Instagram AR Filters. This gave the opportunity to all basketball fans to spread messaging by making their own custom video telling people to get out to vote.



The results were that Hoopers Vote received over 85,000 Engagements and a 4.2% Engagement Rate with $0 in Paid Media during the 6-week campaign, and more Americans voted in the 2020 election — two-thirds of the voting-eligible population — than in any other in 120 years.