MUSE Platinum

Canada

2021

Lolli: The Exhibit Nobody Wants to Talk About

Entrant Company

No Fixed Address

Category

Event

Client's Name

Canadian Centre for Child Protection

Sub-Category

Cause Event (NEW)

The Canadian Centre for Child Protection wanted to raise awareness of the growing global child pornography epidemic. We discovered that sex offenders use the term “Lolli” to reference their victims. This, coupled with a lollipop’s inherent association with childhood innocence, made lollipops the perfect proxy to represent the issue. Since child pornography is an uncomfortable topic to talk about in mass media, we had to find a disruptive, non-traditional way to bring attention to this problem. Lolli: The Exhibit Nobody Wants To Talk About contained 10,824 lollipops – one for each new child pornography image uploaded every 12 hours.

More Platinum Winners
2021
United States

Entrant Company

UFC - Ultimate Fighting Championship

Sub Category

TV Ad

2021
Germany

Entrant Company

ANIMA RES GmbH

Sub Category

Augmented Reality

2021
Canada

Entrant Company

Klick Health

Sub Category

Animation

2021
United Kingdom
Bandai Namo Entertainent Europe

Entrant Company

Maverick Media

Sub Category

Ad Campaign