MUSE Platinum

2021

Lolli: The Exhibit Nobody Wants to Talk About

Entrant Company

No Fixed Address

Category

Event - Cause Event

Client's Name

Canadian Centre for Child Protection

Country / Region

Canada

The Canadian Centre for Child Protection wanted to raise awareness of the growing global child pornography epidemic. We discovered that sex offenders use the term “Lolli” to reference their victims. This, coupled with a lollipop’s inherent association with childhood innocence, made lollipops the perfect proxy to represent the issue. Since child pornography is an uncomfortable topic to talk about in mass media, we had to find a disruptive, non-traditional way to bring attention to this problem. Lolli: The Exhibit Nobody Wants To Talk About contained 10,824 lollipops – one for each new child pornography image uploaded every 12 hours.

More Platinum Winners
Branded Content
2021
MUSE Advertising Awards - MTV x Walmart #MyMTVstyle

Entrant Company

HireInfluence

Category

Branded Content - Influencer Marketing (NEW)

Country / Region

United States

Video
2021
MUSE Advertising Awards - The Coronavirus Outbreak Animation

Entrant Company

Random42 Scientific Communication

Category

Video - COVID-19-Related (NEW)

Country / Region

United Kingdom

Corporate Identity
2021
MUSE Advertising Awards - Emmanuel College rebrand
Emmanuel College, University of Queensland

Entrant Company

Paper Monkey

Category

Corporate Identity - Brand Identity

Country / Region

Australia

Outdoor Advertising
2021
MUSE Advertising Awards - Feeding Imagination
Campbell Canada

Entrant Company

Zulu Alpha Kilo

Category

Outdoor Advertising - Billboard

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy