2021
Entrant Company
Category
Client's Name
Country / Region
The Canadian Centre for Child Protection wanted to raise awareness of the growing global child pornography epidemic. We discovered that sex offenders use the term “Lolli” to reference their victims. This, coupled with a lollipop’s inherent association with childhood innocence, made lollipops the perfect proxy to represent the issue. Since child pornography is an uncomfortable topic to talk about in mass media, we had to find a disruptive, non-traditional way to bring attention to this problem. Lolli: The Exhibit Nobody Wants To Talk About contained 10,824 lollipops – one for each new child pornography image uploaded every 12 hours.
Entrant Company
HireInfluence
Category
Branded Content - Influencer Marketing (NEW)
Country / Region
United States
Entrant Company
Random42 Scientific Communication
Category
Video - COVID-19-Related (NEW)
Country / Region
United Kingdom
Entrant Company
Paper Monkey
Category
Corporate Identity - Brand Identity
Country / Region
Australia
Entrant Company
Zulu Alpha Kilo
Category
Outdoor Advertising - Billboard
Country / Region
Canada