Aqua de Fonte Brand Makeover

What started out as a little-known bottled water brand with no less than 25 competitors is now one of the fastest growing brands in the UAE. Now Aqua de Fonte is ready for a refreshingly new brand makeover. Our strategy: An all-new brand positioning and aggressive brand promotion. The new tagline, “Taste life in every drop” draws parallels between a single drop of water and a single moment in life. It uniquely positions Aqua de Fonte as a brand that’s always with its customers, no matter where life takes them. Thanks to the rebranding campaign and aggressive in-store and online brand promotion, Aqua de Fonte is now one of the UAE’s fastest growing bottled water brands and is quickly becoming a household name.