2021
Entrant Company
Category
Client's Name
Country / Region
A critical part of our team to deliver the highest level of customer experience is the dealer service technician. There is a shortage of these critical technicians industry wide. We need to prove this is a viable occupation for parents and high school counselors to promote this avenue for non college bound students; therefore, we had to change societal perception of these jobs. We need to show there is a career path with field service, shop service to a master tech that is more of a mentor. More over for this age group (18-25) is to make is cool and exciting.
The target of this was to test their skills and endurance. We have 12 abilities that make up a good tech candidate and Cat Trial 10: Tech Test was designed to test a handful of them like: mechanical aptitude, problem solving, critical thinking, desire to learn, etc...
Featuring real doers are a critical part of the Cat Trial program. The participants are all current technicians that have completed their first year of a training program. This allowed them to have a foundation of knowledge to compete.
Credits
Entrant Company
Cepheid
Category
Website - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Awaken
Category
Advertising - Magazine AD (Campaign)
Country / Region
Australia
Entrant Company
BGR PR
Category
Video - Animation
Country / Region
United States
Entrant Company
Standard Black
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States