MUSE Gold

2021

Cat Trial 10: Tech Test

Entrant

Caterpillar Inc.

Category

Video - Viral

Client's Name

Caterpillar Inc.

Country / Region

United States

A critical part of our team to deliver the highest level of customer experience is the dealer service technician. There is a shortage of these critical technicians industry wide. We need to prove this is a viable occupation for parents and high school counselors to promote this avenue for non college bound students; therefore, we had to change societal perception of these jobs. We need to show there is a career path with field service, shop service to a master tech that is more of a mentor. More over for this age group (18-25) is to make is cool and exciting.
The target of this was to test their skills and endurance. We have 12 abilities that make up a good tech candidate and Cat Trial 10: Tech Test was designed to test a handful of them like: mechanical aptitude, problem solving, critical thinking, desire to learn, etc...
Featuring real doers are a critical part of the Cat Trial program. The participants are all current technicians that have completed their first year of a training program. This allowed them to have a foundation of knowledge to compete.

Credits

Creative Director ./ Caterpillar
J. Archie Lyons
Sr Producer / Caterpillar
Jason Boyer
Editor / Caterpillar
Ben Brodbeck
Director / Caterpillar
Warren Brinegar
Account manager / caterpillar
Tawnya Mountjoy
Trade Press Manager / Caterpillar
Sharon Holling
Sponsorship manager / Caterpillar
Dawn Stage
Technician Recruiting / Caterpillar
Griffin Reome
Field Supervisor / Caterpillar
Josh Hayes
Host
Rutledge Wood
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