MUSE Gold

2021

Cat Trial 10: Tech Test

Entrant

Caterpillar Inc.

Category

Video - Viral

Client's Name

Caterpillar Inc.

Country / Region

United States

About The Entry

A critical part of our team to deliver the highest level of customer experience is the dealer service technician. There is a shortage of these critical technicians industry wide. We need to prove this is a viable occupation for parents and high school counselors to promote this avenue for non college bound students; therefore, we had to change societal perception of these jobs. We need to show there is a career path with field service, shop service to a master tech that is more of a mentor. More over for this age group (18-25) is to make is cool and exciting.
The target of this was to test their skills and endurance. We have 12 abilities that make up a good tech candidate and Cat Trial 10: Tech Test was designed to test a handful of them like: mechanical aptitude, problem solving, critical thinking, desire to learn, etc...
Featuring real doers are a critical part of the Cat Trial program. The participants are all current technicians that have completed their first year of a training program. This allowed them to have a foundation of knowledge to compete.

Featured Media

Credits

Creative Director ./ Caterpillar
J. Archie Lyons
Sr Producer / Caterpillar
Jason Boyer
Editor / Caterpillar
Ben Brodbeck
Director / Caterpillar
Warren Brinegar
Account manager / caterpillar
Tawnya Mountjoy
Trade Press Manager / Caterpillar
Sharon Holling
Sponsorship manager / Caterpillar
Dawn Stage
Technician Recruiting / Caterpillar
Griffin Reome
Field Supervisor / Caterpillar
Josh Hayes
Host
Rutledge Wood
More Gold Winners
Video
2021
2021 MUSE Creative Awards Winner - Cooney Smart Freeze & Freeze Block Video

Entrant

QA Graphics

Category

Video - Motion Graphics

Country / Region

United States

Website
2021
2021 MUSE Creative Awards Winner - The Vilcek Foundation
The Vilcek Foundation

Entrant

The Vilcek Foundation

Category

Website - Nonprofit

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - DV Truth
DeVito/Verdi

Entrant

DeVito/Verdi

Category

Video - Self-Promotion

Country / Region

United States

Branded Content
2021
2021 MUSE Creative Awards Winner - ADCC All-Nighter Webathon
Advertising and Design Club of Canada

Entrant

Zulu Alpha Kilo

Category

Branded Content - Non-Profit (NEW)

Country / Region

Canada