MUSE Platinum

2021

WORLD OF CRYPTIDS

Entrant Company

Freelance

Category

Marketing & Promotional - Character Design

Client's Name

NeoMam Studios/ SavingSpot

Country / Region

Lithuania

199 (124+75) | 7 | 97



124 original characters, 75 of their adaptations, 6 maps of the continents and, finally, the map of the whole World of Cryptids – all accomplished in 97 days.

The aim of the project was to research and visualize one mythological creature of each country, to show their variety and uniqueness.

My mission was to illustrate these characters as well as the maps, supplementing them with a decorative typeface. The work that lasted over 13 weeks was a great challenge to all the team. I had the most amazing opportunity to improve my character design skills and find an appropriate graphic expression.

Big thanks to Povilas Daknys, the agency NeoMam Studios and the client SavingSpot.




The Process

The project was developed in several steps:

1.The research. Finding out what mythical creatures live in every country of the world;

2.The result of the research. Systemizing the research material and finding out which one of the creatures is most representative of a particular country;

3.The creative process. Stylizing the characters and finalizing their presentation in the following sequence:

a.A quick sketch of the character;

b.A line drawing;

c.Drawing filled with tones in grayscale;

d.A grayscale illustration covered in colors.

4.The result. 124 original characters and 75 adaptations, 7 maps and a set of decorative letters.




Essential Features of the Graphic Style:

•The linear drawing of the characters is based on a logical construction: the lines meet each other and lead the eyes along the silhouette;

•Characters look like small sculptures. Such an impression is conveyed by a combination of geometric forms, the graphic features of academic drawing, and by rendering the characteristics of certain materials, such as, iron and gypsum;

•Each cryptid resembles a sign and can be well identified in small size;

•All characters conclude a unified set of cryptids.




The Experience

Thanks to this project, I found out so much about the world of cryptids. During this period my artistic skills in the field of character design improved more.





Credits

Art director, NeoMam Studios
Povilas Daknys
Illustrator and graphic designer
Laimutė Varkalaitė
Client
Saving Spot
Design agency
NeoMam Studios
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