MUSE Platinum

2021

Salesforce Tower Chicago Video

Entrant

CO OP Brand Co.

Category

Video - Real Estate

Client's Name

Hines

Country / Region

United States

About The Entry

Representing the final phase of the Wolf Point masterplan, this iconic Pelli Clarke Pelli tower offers 1.2 million square feet of remarkable trophy office space that serves as the focal point of Chicago’s premier progressive mixed-use urban environment. This property will offer efficient planning for a variety of office users including outstanding amenities such as a club-quality fitness center, a conference center and a tenant lounge. The development is slated to deliver in 2022 and it’s already off to a very promising start. To fully capture the scale and class of this tower, we developed a brand video that helps to showcase its offerings.
Diving into the rich history of Chicago, the Salesforce Tower is placed at the center of this cities 19th century industrial boom. Viewers are taken on a journey through the iconic vision of this building. Guided by an immersive visual and audible experience, the river, city and history are all put into perspective as becoming intertwined within the making of Salesforce Tower Chicago. A unique connection between the past, present, and future is explained through aerial footage, interactive renderings and animations.

Credits

SVP, Marketing
Ashleigh Dubost
Creative Director Film and Animation
Nir Ben Jacob
Chief Executive Officer
Jim Moran
Creative Director
Cressida Payavis
Client Services Manager
Rachel Meyer
Chief Creative Officer
Paul Newman
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