MUSE Gold

2021

IMF Climate Agenda Promo

Entrant

IMF Creative Solutions

Category

Video - Sustainability & Environment

Client's Name

International Monetary Fund

Country / Region

United States

Climate change is a pertinent threat to the global economy. Because macroeconomic stability and growth are at the core of the IMF’s mission, we have some part to play in providing our member nations with coherent and actionable economic policy to mitigate and adapt to a warming planet. To commemorate the five-year anniversary of the signing of the Paris Climate Agreement, the IMF commissioned an in-house video to showcase the proactive economic measures that have and will prove successful to ensure our economy doesn’t continue to contribute to rising temperatures. We also thought it essential that the video use positive imagery and statistics to outshine the oft-divisive politics surrounding the subject matter. The result is a cinematic and uplifting video that neatly encapsulates the IMF’s plan to reach net-zero emissions.

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