Shockingly Effective

STRATAC created this Direct Marketing campaign after our client sponsored an event and wanted a memorable way to follow up with attendees. The client’s product, a SaaS workflow technology for the lending industry, improves the speed at which information is passed from person to person.



We wanted to highlight some of the biggest pain points their prospects face - inefficient workflows, process bottlenecks, and collaboration. Due to the fact that all of the attendees would be receiving their packages at their home addresses in the middle of the COVID-19 pandemic, we wanted to stand out from the complimentary masks and hand sanitizer mailers.



Our team decided that a game that could be shared with a family might be a fun and interesting way to get prospects to be willing to engage in a sales conversation. We sent out a direct mail piece which contained a Shocktato™ as well as campaign collateral.



The objective of the Shocktato™ game is like the kid’s game “hot potato” where you don’t want to be the one left holding it when the music stops, or dropping it between passes. The person who holds it when it goes off gets a small “shock”.



Our objective was to draw parallels between the game and our client’s platform. The campaign messaging was around how our client’s product fills technology gaps and helps you avoid becoming “it”.



This party game was just the “buzz” we needed to generate additional interest in our client and allowed them to increase sales conversations and heighten product awareness, while also sharing something that lifted spirits during a challenging time for everyone.