2021
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This is a timely book revealing what makes for strong social marketing and advertising campaigns. A clear albeit uninspiring title needs a cover that is current and visually compelling. Academic book covers don’t have to look drab and boring, unfortunately, this is the norm rather than the exception. The book cover goes against the grain by using illustration as a visual essay to capture the book's essence. The visual elements and neon colours act as metaphors to the avalanche of visual and information stimuli we are constantly bombarded with online.
Credits
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Kate Dawkins Studio
Category
Video - Cultural
Country / Region
United Kingdom
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PAPER
Category
Video - Viral
Country / Region
United States
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Logitech
Category
Event - Celebration Event
Country / Region
United States
Entrant Company
Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
Country / Region
France