2021

Social Marketing and Advertising in the Age of Social Media

Entrant

Freelance

Category

Publication - Book

Client's Name

Edward Elgar Publishing

Country / Region

Australia

This is a timely book revealing what makes for strong social marketing and advertising campaigns. A clear albeit uninspiring title needs a cover that is current and visually compelling. Academic book covers don’t have to look drab and boring, unfortunately, this is the norm rather than the exception. The book cover goes against the grain by using illustration as a visual essay to capture the book's essence. The visual elements and neon colours act as metaphors to the avalanche of visual and information stimuli we are constantly bombarded with online.