2021

PSA FOR APP LAUNCH

Entrant Company

Adspire Creative Group

Category

Strategic Program - Video Campaign

Client's Name

KEEP A BREAST

Country / Region

United States

The Keep A Breast Foundation is a global, non-profit organization focused on breast cancer prevention and education towards young women, unlike other breast cancer organizations that targets mid-to-late age females. KAB puts on art exhibits of casted breasts of survivors and of famous females who have been affected by it. This project delivered 50, 60sec, PSAs for social media telling the story of 50 casted women along with, 1 long-form video to announce the release of their new mobile app and celebrate their 20th-year anniversary all while sharing a personal story from the castee.