MUSE Gold

United States

2021

Tap, Swipe, Chip

Entrant Company

Drake Cooper

Category

Video

Client's Name

Idaho Central Credit Union

Sub-Category

Music (NEW)

Your everyday purchases have never been more rewarding! Idaho Central Credit Union Visa Rewards is a simple, easy-to-use program that rewards you with points each time you use your Idaho Central Credit Union credit card. To immerse the viewer in the stylized world of points and rewards we built for ICCU, we worked with HiFi Project to seamlessly integrate music and sound design in a symphonic pattern of percussive payments. The end result is a piece of music that aurally embodies the cardholder experience and perfectly compliments the striking visual style of the spot.

Credits

Composition
HiFi Project
Direction
Drake Cooper / Studio
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