2021

Andi Goes

Entrant

Havas Lynx

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Dyslexia Awareness

Country / Region

United Kingdom

Gallery

MUSE Creative Awards Winner – Andi Goes by Havas Lynx (Image 1)

MUSE Creative Awards Winner – Andi Goes by Havas Lynx (Image 2)

MUSE Creative Awards Winner – Andi Goes by Havas Lynx (Image 3)

MUSE Creative Awards Winner – Andi Goes by Havas Lynx (Image 4)

About The Entry

Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning. Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding and processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.