2021
Andi Goes
Entrant Company
Havas Lynx
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Dyslexia Awareness
Country / Region
United Kingdom
Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning. Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding and processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.
Credits
Entrant Company
Message Lab
Category
Branded Content - Brand Journalism
Country / Region
United States
Entrant Company
Hoonigan Industries
Category
Video - Viral
Country / Region
United States
Entrant Company
Origami Research & Development
Category
Video - Entertainment
Country / Region
United States
Entrant Company
Socrates Communications
Category
Marketing & Promotional - Promotional
Country / Region
United Kingdom