MUSE Platinum

2021

ARPHIC FONT LIBRARY

Entrant Company

Hong Da Design Studio

Category

Typography - Typography / Other___

Client's Name

Arphic Technology Co., Ltd.

Country / Region

Taiwan

In Taiwan, font libraries have been primarily used for searching and editing, in the form of printed materials (flyers), come in various different forms resulting in difficulties when putting to use in packaging or publicity. As the numbers of font libraries increase the number of printed materials it increases, resulting in unnecessary consumption of paper and ink, which is a burden to the environment. To improve such a situation, the designer focuses on three main points “conveniently assemble”, “visual diversity” and “environmentally friendly ”as the major themes for the ARPHIC FONT LIBRARY, including the entire font library encompassing thousands of fonts from the last 30 years that has been categorized into four collections; # 1 DECORATION, # 2 CALLIGRAPHY, # 3 COLLECTION OF DESIGN and # 4 CLASSICS. The four collections are creatively designed bounded together with metal paper fasteners allowing it to be taken apart and put together freely. The binding form breaks the traditional saddle-stitch binding brochures while both the paper and craftmanship are exquisite that one could hardly bear to take hands off it.

Credits

Design Director
JIANG HONG-DA
Marketing Manager
CHIOU ETHAN
Marketing Specialist
LIN RINA
Photography
HSU SHENG YUAN
PRINTING
JIL Print
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