MUSE Gold

2021

Huggies: Diaper Need

Entrant

Digital Brew

Category

Video - Public Service & Activism

Client's Name

Huggies and Scary Mommy

Country / Region

United States

Diaper Need is a serious issue that effects many families. Luckily, there's a simple way to help fix it. Huggies needed a video to bring awareness to the issue of diaper need, and urge people to donate extra diapers to their local diaper bank. The video we created for them focuses on one family and their struggle with diaper need, featuring 2D character animation and strong branding.

Credits

Creative Director
Michael Cardwell
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