2021
Entrant Company
Category
Client's Name
Country / Region
“Genshin Impact Vision Jewelry” is fine jewelry crafted for Genshin Impact, an open-world action role-playing game developed and published by game developer miHoYo.
The game story takes place in Teyvat — a fantasy world where the seven elements (Cryo/Dendro/Pyro/Hydro/Anemo/Electro/Geo) flow and converge. There are 7 Nations in Teyvat. Each nation is tied to an element and ruled by an associated god. A Vision is a gift bestowed upon those who dwell in Teyvat and are recognized by the Gods. They grant the user elemental abilities based on the element of their given Vision.
In the game, Visions take the form of glowing gems with the respective element's symbol in the center (element denoted by the gem’s color).
VectorGems was authorized by miHoYo to produce two prototypes for a jewelry merchandise project. Anemo and Geo Visions represent the first 2 nations released in Teyvat — Mondstadt and Liyue.
To make them into wearable items, VectorGems’ gemologist and design team conducted numerous experiments with gemstone cutting and the essentials of jewelry wearability in mind. Crucial minutiae like genre/color/size of natural gemstones, laser engraving of patterns on high-hardness gemstone surfaces, metal tip sharpness, and bail/chain positions were gradually optimized while retaining the in-game appearance of Visions as much as possible.
After 4 months of gem cutting experiments, 3D modeling and resin model trials, every detail of the jewelry’s design was finalized. With extraordinary craftsmanship by our lapidary experts, the 2 Visions were made into jewelry as shown.
Visions are one of the most well-known items in Genshin Impact and are carried on a character's person. This makes Vision jewelry the ideal choice for Genshin Impact players who have been asking for merchandise they can wear in their real-world lives.
Entrant Company
Zulu Alpha Kilo
Category
Social Media - Community (NEW)
Country / Region
Canada
Entrant Company
Seven2
Category
Strategic Program - Social Media Campaign
Country / Region
United States
Entrant Company
Natural Selection
Category
Video - TV Ad
Country / Region
United States
Entrant Company
McAfee Brand Team
Category
Video - Information Technology (IT)
Country / Region
Australia