MUSE Platinum

2021

Cyberdada

Entrant Company

Yanwen Hang

Category

Typography - Digital

Client's Name

Country / Region

United States

Cyberdada is a response and a solution to the two changeless attitudes towards technology: tech=good and tech=threat.
How can our society evolve to the next stage? We need creativity and evolution. When it comes to evolution, we think about the fish’s success in evolving into flying birds after millions of years. It seems nonsensical at the beginning, but the history of evolution has always been led by nonsensical pioneers. Nonsense is the core of both creativity and evolution. I believe art and design can promote the idea of engaging technology in a nonsensical way, which will inspire and ultimately provoke new attitudes towards the relationship between tech, humans, and our future; transcending commonsense and establishing new attitudes.
We are Cyberdada because the other attitudes towards technology are denial and despair.

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