2021
Entrant Company
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Client's Name
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As part of the 180th anniversary of the PTT brand, which has carried both emotions and excitements through letters for many years, we have arranged a commercial project with the #bumektupbizden (#thisletterfromus) hashtag to thank PTT employees who have delivered thousands of letters throughout their careers. For this purpose, employees’ families were asked to write letters to the PTT employees to let them feel the excitement which they haven’t experienced before. Within the scope of “This Letter From Us” campaign, the General Manager of PTT also sent a thanking letter to the employees. The campaign has widely been shared through social media and took its part in the print media and TV, too.
Credits
Entrant Company
Human Design
Category
Website - Technology / Science
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United States
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AARP
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Publication - Magazine
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United States
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AARP
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Typography - Magazine & Newspaper
Country / Region
United States
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McAfee Brand Team
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Video - TV Ad Campaign
Country / Region
Australia