2021
AARP’s Spotify Playlist Covers
Entrant Company
AARP
Category
Marketing & Promotional - Illustration
Client's Name
Country / Region
United States
AARP, an organization catering to the interests of the aged 50 and up, has a membership of nearly 39 million. To draw engagement from our member's vast interest is music (think Genx'ers and Baby Boomers) we rebranded our Spotify channel with new playlists and custom illustrated covers. With 25 playlists and counting, AARP's Spotify channel offers music curations by AARP editors that feature Latin, country, hip-hop and pop hits from past decades. Each playlist is accompanied by a custom cover that reflects a theme, genre roundup, or artist spotlight.
Credits
Entrant Company
No Fixed Address
Category
Strategic Program - Interactive Brand Experience
Country / Region
Canada
Entrant Company
Yo Adrian
Category
Strategic Program - Social Media Campaign
Country / Region
Sweden
Entrant Company
VOA
Category
Corporate Identity - Brand Identity
Country / Region
Brazil
Entrant Company
Savannah College of Art and Design
Category
Branded Content - Social
Country / Region
United States