2021

AARP’s Spotify Playlist Covers

Entrant Company

AARP

Category

Marketing & Promotional - Illustration

Client's Name

Country / Region

United States

AARP, an organization catering to the interests of the aged 50 and up, has a membership of nearly 39 million. To draw engagement from our member's vast interest is music (think Genx'ers and Baby Boomers) we rebranded our Spotify channel with new playlists and custom illustrated covers. With 25 playlists and counting, AARP's Spotify channel offers music curations by AARP editors that feature Latin, country, hip-hop and pop hits from past decades. Each playlist is accompanied by a custom cover that reflects a theme, genre roundup, or artist spotlight.