2022
Entrant Company
Category
Client's Name
Country / Region
The task:
Simply put, the task was to place Hyundai on the map when it comes to all-electric cars. The headline should make people stop and reflect by addressing the new Hyundai Ioniq 5’s groundbreaking features, like charging time and range, while emphasizing the beauty of the design (without just stating that it is good looking, obviously).
The results:
Eight hundred fifty-three mentions of the campaign on Facebook, Instagram and Twitter, 112 cars sold in the first week. Engagement rate up by 654%. And Hyundai moved from number 12 to 1 in just four months and is right now the best-selling car brand in Denmark.
Credits
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Imaj Associates
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
MAS
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
CommonSpirit Population Health
Category
Integrated Marketing - Internal Campaign
Country / Region
United States