2022
Hyundai - Say Watt?
Entrant Company
ZUPA ZITE - NCG AGENCY
Category
Outdoor Advertising - Billboard
Client's Name
The NIC. Christiansen Group
Country / Region
Denmark
The task:
Simply put, the task was to place Hyundai on the map when it comes to all-electric cars. The headline should make people stop and reflect by addressing the new Hyundai Ioniq 5’s groundbreaking features, like charging time and range, while emphasizing the beauty of the design (without just stating that it is good looking, obviously).
The results:
Eight hundred fifty-three mentions of the campaign on Facebook, Instagram and Twitter, 112 cars sold in the first week. Engagement rate up by 654%. And Hyundai moved from number 12 to 1 in just four months and is right now the best-selling car brand in Denmark.
Credits
Entrant Company
Yes& Agency
Category
Audio - Radio Campaign
Country / Region
United States
Entrant Company
Vicarious PR
Category
Strategic Program - Product Launch
Country / Region
United Kingdom
Entrant Company
eContent Digital
Category
Video - COVID-19-Related
Country / Region
United States
Entrant Company
tungsten branding
Category
Publication - Publication / Other___
Country / Region
United States