MUSE Gold

2022

Hyundai - Say Watt?

Entrant Company

ZUPA ZITE - NCG AGENCY

Category

Outdoor Advertising - Billboard

Client's Name

The NIC. Christiansen Group

Country / Region

Denmark

The task:

Simply put, the task was to place Hyundai on the map when it comes to all-electric cars. The headline should make people stop and reflect by addressing the new Hyundai Ioniq 5’s groundbreaking features, like charging time and range, while emphasizing the beauty of the design (without just stating that it is good looking, obviously).



The results:

Eight hundred fifty-three mentions of the campaign on Facebook, Instagram and Twitter, 112 cars sold in the first week. Engagement rate up by 654%. And Hyundai moved from number 12 to 1 in just four months and is right now the best-selling car brand in Denmark.

Credits

Head of Marketing, Hyundai - Scandinavia
Lars van het Erve
Head of Marketing Agency, Hyundai - Scandinavia
Henrik Hjorth
Head of Creative Agency - ZUPA ZITE
Mary Fausbøll
Art Director
Dan Thorup
Project Manager
Gitte Juhl
Idea + Copywriting
Niels Henrik Bach
Idea + Copywriting
Kasper Sierslev
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