2022
Entrant Company
Category
Client's Name
Country / Region
Diagnosed with pulmonary fibrosis in 2009, Valeria Hatcher describes that much of her life revolves around scheduling doctor visits and making sure she has an adequate oxygen supply every day. While managing and advocating for her health, Valeria also attends several support groups which she refers to as lifesavers. She acknowledges the physical and mental challenges of PF and encourages others to reach out to the Pulmonary Fibrosis Foundation for information and support.
This is a story-driven video that explores the impact of Pulmonary Fibrosis on the whole family. The goal of this video is to explore the patient/caregiver relationship and to inspire all those affected by the disease, and not just the patient, to be proactive about the disease and reach out to available resources for emotional support as well as medical advice.
Credits
Entrant Company
The Fource Group
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Jump Creative
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
Indiblu Creative
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
Planned Parenthood Federation of America
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States