MUSE Gold

2022

Portraits of Pulmonary Fibrosis - Valeria

Entrant Company

Skalawag Productions

Category

Video - Health & Fitness

Client's Name

Pulmonary Fibrosis Foundation

Country / Region

United States

Diagnosed with pulmonary fibrosis in 2009, Valeria Hatcher describes that much of her life revolves around scheduling doctor visits and making sure she has an adequate oxygen supply every day. While managing and advocating for her health, Valeria also attends several support groups which she refers to as lifesavers. She acknowledges the physical and mental challenges of PF and encourages others to reach out to the Pulmonary Fibrosis Foundation for information and support.

This is a story-driven video that explores the impact of Pulmonary Fibrosis on the whole family. The goal of this video is to explore the patient/caregiver relationship and to inspire all those affected by the disease, and not just the patient, to be proactive about the disease and reach out to available resources for emotional support as well as medical advice.

Credits

Mark Skala
Director
Mara Whitten
Producer
Aaron Dolan
DP & Camera Operator
Aaron Dolan
Editor
Ryan Kelly
GFX
More Gold Winners
Experiential & Immersive
2022
MUSE Advertising Awards - Not For Lease
Roncesvalles Village BIA

Entrant Company

The Local Collective

Category

Experiential & Immersive - Promotions & Stunts

Country / Region

Canada

Corporate Identity
2022
MUSE Advertising Awards - Master Barbershop
Better Man Enterprise

Entrant Company

Primo Advertising Creative Co., Ltd.

Category

Corporate Identity - Brand Identity

Country / Region

Taiwan

Video
2022
MUSE Advertising Awards - 3D Virtual Meeting Space Teaser

Entrant Company

Parsons

Category

Video - Self-Promotion

Country / Region

United States

Video
2022
MUSE Advertising Awards - Red Fish Blue Fish QR code Video Menu

Entrant Company

Innisfree Hotels

Category

Video - Restaurant

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy