MUSE Gold

2022

The DNA of the light - Painting with the colors of light

Entrant Company

Atelier The DNA of the light

Category

Website - Art & Design

Client's Name

Paul Heinrich Neuhorst, Ilka Henkel

Country / Region

Germany

Painting with the colours of light
The birth of a new form of creative expression.
The fascination of light and its spectral components led us to the "DNA of light". A platform for New Art with the potential to reinterpret art themes such as flora, fauna, still life, nudes, geometry, etc. in an expressionistic way. Using templates on art themes and the proportions of the DNA of light in terms of colour selection, colour mixing, intensity and direction, images were created that represent a new form of artistic expression. The spectral colors of light and the resulting reflections create images of unique brilliance and encompasses the entire spectrum of representation.
The creative process is very similar to painting.
Just as the painter chooses his colors, we choose the colors from the DNA of light.
Ideally, the printing of the images can be done on Plexiglas because of the brilliance of the colors. This opens the possibility of colored backlighting of the paintings with LED technology. This changes the colors of the image. For example, red is less intense, blue is more radiant, green is stronger, or vice versa. This gives the owner of the picture the possibility to choose the color combinations of his picture with a remote control. The fascination of the color change in the picture is a completely new form of artistic expression. The picture becomes a light and influences the light-color climate in the room. The room appears cooler or warmer as a result.

Credits

Designer/Artist
Paul Heinrich Neuhorst
Designer/Artist
Ilka Henkel
More Gold Winners
Publication
2022
MUSE Advertising Awards - 3HRILL (brand book)

Entrant Company

tungsten branding

Category

Publication - Publication / Other___

Country / Region

United States

Student Submission
2022
MUSE Advertising Awards - Where did I come from?( children's sex education)

Entrant Company

freelance

Category

Student Submission - Student Games (NEW)

Country / Region

China

Experiential & Immersive
2022
MUSE Advertising Awards - Innovation in Virtual Briefings

Entrant Company

AT&T Business

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Körber Conquers Complexity During Global Rebrand

Entrant Company

Arketi Group

Category

Branded Content - Microsite

Country / Region

United States