MUSE Gold

2022

The DNA of the light - Painting with the colors of light

Entrant Company

Atelier The DNA of the light

Category

Website - Art & Design

Client's Name

Paul Heinrich Neuhorst, Ilka Henkel

Country / Region

Germany

Painting with the colours of light
The birth of a new form of creative expression.
The fascination of light and its spectral components led us to the "DNA of light". A platform for New Art with the potential to reinterpret art themes such as flora, fauna, still life, nudes, geometry, etc. in an expressionistic way. Using templates on art themes and the proportions of the DNA of light in terms of colour selection, colour mixing, intensity and direction, images were created that represent a new form of artistic expression. The spectral colors of light and the resulting reflections create images of unique brilliance and encompasses the entire spectrum of representation.
The creative process is very similar to painting.
Just as the painter chooses his colors, we choose the colors from the DNA of light.
Ideally, the printing of the images can be done on Plexiglas because of the brilliance of the colors. This opens the possibility of colored backlighting of the paintings with LED technology. This changes the colors of the image. For example, red is less intense, blue is more radiant, green is stronger, or vice versa. This gives the owner of the picture the possibility to choose the color combinations of his picture with a remote control. The fascination of the color change in the picture is a completely new form of artistic expression. The picture becomes a light and influences the light-color climate in the room. The room appears cooler or warmer as a result.

Credits

Designer/Artist
Paul Heinrich Neuhorst
Designer/Artist
Ilka Henkel
More Gold Winners
Integrated Marketing
2022
MUSE Advertising Awards - SenesTech ContraPest

Entrant Company

SFC Group

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Strategic Program
2022
MUSE Advertising Awards - ValueLabs Silver Jubilee Brand Strategy

Entrant Company

ValueLabs

Category

Strategic Program - Brand Strategy Campaign

Country / Region

India

Video
2022
MUSE Advertising Awards - Lifestyle
Lifestyle Global Enterprise, Inc.

Entrant Company

Yuan Ze University/Wizard Films

Category

Video - Branding

Country / Region

Taiwan

Video
2022
MUSE Advertising Awards - Your Wish is Granted

Entrant Company

Dell Technologies Education Services

Category

Video - Budget below $3000

Country / Region

United States