2022
Orders of Sacrifice
Entrant Company
Zulu Alpha Kilo
Category
Advertising - Direct Mail
Client's Name
HomeEquity Bank / Royal Canadian Legion
Country / Region
Canada
In honour of Remembrance Day, when Canada honours its veterans, we re-created historically accurate Second World War field rations and made them available for delivery on DoorDash. The experience included a guided video unboxing, narrated by a historian and two of Canada’s oldest veterans. With the usage of digital food delivery platforms at an all-time high, we raised donations and reminded a new generation of Canadians about our veterans’ sacrifice in an innovative, resonant way.
Credits
Entrant Company
Ansys
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Student Product Design (NEW)
Country / Region
United States
Entrant Company
RD Content
Category
Branded Content - Food & Beverage
Country / Region
United Kingdom
Entrant Company
Oliver Wyman
Category
Website - Sustainability & Environment
Country / Region
United States