MUSE Gold

2022

Orders of Sacrifice

Entrant

Zulu Alpha Kilo

Category

Advertising - Direct Mail

Client's Name

HomeEquity Bank / Royal Canadian Legion

Country / Region

Canada

Gallery

MUSE Creative Awards Winner – Orders of Sacrifice by Zulu Alpha Kilo (Image 1)

About The Entry

In honour of Remembrance Day, when Canada honours its veterans, we re-created historically accurate Second World War field rations and made them available for delivery on DoorDash. The experience included a guided video unboxing, narrated by a historian and two of Canada’s oldest veterans. With the usage of digital food delivery platforms at an all-time high, we raised donations and reminded a new generation of Canadians about our veterans’ sacrifice in an innovative, resonant way.

Featured Media

View YouTube Video

Credits

Editors / Zulubot

Max Lawlor, Mitch Reed

Director of Photography / Zulubot

Kyle Chappell

Production House Producers / Zulubot

Mitch Cappe, Sarah Dayus

Director / Zulubot

Vic Bath, Dan Cummings

PR Team / Weber Shandwick

Jacklyn Power, Jennifer Wasley

Media Agencies

OMD, iQuanti

Clients / HomeEquity Bank & Royal Canadian Legion

Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Sonia Gill

Account Team / Zulu Alpha Kilo

David Tremblay, Samantha Tang, Rob Feightner

Agency Producer / Zulu Alpha Kilo

Mitch Cappe, Tim Lynch

Designer / Zulu Alpha Kilo

Jackman Chiu

Design Director / Zulu Alpha Kilo

Dejan Djuric

Copywriters / Zulu Alpha Kilo

Dan Cummings, Marco Buchar

Art Directors / Zulu Alpha Kilo

Vic Bath, Michael Romaniuk

Executive Creative Director / Zulu Alpha Kilo

Brian Murray

Chief Creative Officer / Zulu Alpha Kilo

Zak Mroueh

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