2022
Orders of Sacrifice
Entrant Company
Zulu Alpha Kilo
Category
Advertising - Direct Mail
Client's Name
HomeEquity Bank / Royal Canadian Legion
Country / Region
Canada
In honour of Remembrance Day, when Canada honours its veterans, we re-created historically accurate Second World War field rations and made them available for delivery on DoorDash. The experience included a guided video unboxing, narrated by a historian and two of Canada’s oldest veterans. With the usage of digital food delivery platforms at an all-time high, we raised donations and reminded a new generation of Canadians about our veterans’ sacrifice in an innovative, resonant way.
Credits
Entrant Company
freelance
Category
Student Submission - Student Games (NEW)
Country / Region
China
Entrant Company
SRH
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Hurrah.group
Category
Event - Virtual Event
Country / Region
France
