MUSE Gold

2022

Orders of Sacrifice

Entrant Company

Zulu Alpha Kilo

Category

Advertising - Direct Mail

Client's Name

HomeEquity Bank / Royal Canadian Legion

Country / Region

Canada

In honour of Remembrance Day, when Canada honours its veterans, we re-created historically accurate Second World War field rations and made them available for delivery on DoorDash. The experience included a guided video unboxing, narrated by a historian and two of Canada’s oldest veterans. With the usage of digital food delivery platforms at an all-time high, we raised donations and reminded a new generation of Canadians about our veterans’ sacrifice in an innovative, resonant way.

MUSE Creative Awards Winner - Orders of Sacrifice 1
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Credits

Editors / Zulubot
Max Lawlor, Mitch Reed
Director of Photography / Zulubot
Kyle Chappell
Production House Producers / Zulubot
Mitch Cappe, Sarah Dayus
Director / Zulubot
Vic Bath, Dan Cummings
PR Team / Weber Shandwick
Jacklyn Power, Jennifer Wasley
Media Agencies
OMD, iQuanti
Clients / HomeEquity Bank & Royal Canadian Legion
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Sonia Gill
Account Team / Zulu Alpha Kilo
David Tremblay, Samantha Tang, Rob Feightner
Agency Producer / Zulu Alpha Kilo
Mitch Cappe, Tim Lynch
Designer / Zulu Alpha Kilo
Jackman Chiu
Design Director / Zulu Alpha Kilo
Dejan Djuric
Copywriters / Zulu Alpha Kilo
Dan Cummings, Marco Buchar
Art Directors / Zulu Alpha Kilo
Vic Bath, Michael Romaniuk
Executive Creative Director / Zulu Alpha Kilo
Brian Murray
Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
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