MUSE Silver

2022

Hyundai - Say Watt?

Entrant Company

ZUPA ZITE

Category

Advertising - Magazine AD (Single)

Client's Name

NCG

Country / Region

Denmark

The task:

The task was simple put Hyundai on the map when it comes to all-electric cars. Create a headline that makes people stop and reflect. Something that both talk about the fact that the car is groundbreaking when it comes to charging time and range and that it is new, and about the beauty of it (without just stating that it is good looking obviously).



The results:

Eight hundred fifty-three mentions of the campaign Facebook, Instagram and Twitter, 112 cars sold in the first week. And Hyundai moved from number 12 to 1 in just four months and is right now the best-selling car brand in Denmark.

Credits

Head of Marketing, Hyundai - Scandinavia
Lars van het Erve
Head of Marketing Agency, Hyundai - Scandinavia
Henrik Hjorth
Head of Marketing, Hyundai - Denmark
Morten Vedstesen
Head of Creative Agency
Mary Fausbøll
Art Director
Dan Thorup
Project management
Gitte Juhl
Idea + Copywriting
Niels Henrik Bach
Idea + Copywriting
Kasper Sierslev
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