Hyundai - Say Watt?

The task:
The task was simple put Hyundai on the map when it comes to all-electric cars. Create a headline that makes people stop and reflect. Something that both talk about the fact that the car is groundbreaking when it comes to charging time and range and that it is new, and about the beauty of it (without just stating that it is good looking obviously).
The results:
Eight hundred fifty-three mentions of the campaign Facebook, Instagram and Twitter, 112 cars sold in the first week. And Hyundai moved from number 12 to 1 in just four months and is right now the best-selling car brand in Denmark.