2022
Hyundai - Say Watt?
Entrant Company
ZUPA ZITE
Category
Advertising - Magazine AD (Single)
Client's Name
NCG
Country / Region
Denmark
The task:
The task was simple put Hyundai on the map when it comes to all-electric cars. Create a headline that makes people stop and reflect. Something that both talk about the fact that the car is groundbreaking when it comes to charging time and range and that it is new, and about the beauty of it (without just stating that it is good looking obviously).
The results:
Eight hundred fifty-three mentions of the campaign Facebook, Instagram and Twitter, 112 cars sold in the first week. And Hyundai moved from number 12 to 1 in just four months and is right now the best-selling car brand in Denmark.
Credits
Entrant Company
Yu Chen
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
China
Entrant Company
LHWH Advertising & PR
Category
Advertising - Online AD (Campaign)
Country / Region
United States
Entrant Company
Ashworth Creative
Category
Video - COVID-19-Related
Country / Region
United States
Entrant Company
Xpan Interactive Ltd.
Category
Website - E-Learning
Country / Region
Canada