2022
Entrant Company
Category
Client's Name
Country / Region
Ashworth Creative was tasked by Dutchess County, NY government to create a radio, digital, and video ad campaign to geo-target specific audiences who remain unvaccinated. We have used original creative and testimonial videos to catch audiences’ attention on social media. Our submission includes two testimonials of community members who explain why they have been vaccinated and/or boosted, one a young woman and the other a representative of veterans in the community. The third is a music-driven video aimed at vaccine-hesitant younger audiences to appear on platforms such as Twitch and TikTok. For that, we recruited a world-ranked beatboxer and his team to do something completely different.
Credits
Entrant Company
Impekable
Category
Event - Virtual Event
Country / Region
United States
Entrant Company
Groove Jones
Category
Branded Content - Content / Promotion
Country / Region
United States
Entrant Company
Prove
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
AARP
Category
Integrated Marketing - Nonprofit
Country / Region
United States