MUSE Silver

United States

2022

Dutchess County COVID-19 Vaccine Video Campaign

Entrant Company

Ashworth Creative

Category

Video

Client's Name

Dutchess County Department of Behavioral Health

Sub-Category

COVID-19-Related

Ashworth Creative was tasked by Dutchess County, NY government to create a radio, digital, and video ad campaign to geo-target specific audiences who remain unvaccinated. We have used original creative and testimonial videos to catch audiences’ attention on social media. Our submission includes two testimonials of community members who explain why they have been vaccinated and/or boosted, one a young woman and the other a representative of veterans in the community. The third is a music-driven video aimed at vaccine-hesitant younger audiences to appear on platforms such as Twitch and TikTok. For that, we recruited a world-ranked beatboxer and his team to do something completely different.

Credits

Director of Media and Editor
Dina Pace
Marketing Director and Script Writer
Phillippa Ewing
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