MUSE Platinum

2022

CQ Originals

Entrant Company

BoxMedia

Category

Website - E-Learning

Client's Name

AICPA

Country / Region

United Kingdom

CQ Originals ( https://cqoriginals.io/ ) are a set of workplace training programs specifically designed to improve essential core skills for the future of work, including communication together with expressive and receptive intelligence.
These game-changing programs have been developed by Clare Munn, founder of BoxMedia, alongside a team of psychologists, educators, neuroscientists and filmmakers to drive engagement through microlearning.
BoxMedia and Clare developed this innovative approach to workplace learning in response to the growing need for reskilling and upskilling in the modern workplace - as well as new and emerging industries - and as part of Clare Munn’s wider trademarked program of communication intelligence training: Communication Quotient (CQ), which bridges your intellectual (IQ) and emotional quotient (EQ).
To improve your communication skills, you need to develop a greater sense of awareness and embrace both sides of your brain: The analytical and methodical left side and the creative and artistic right side. In BoxMedia’s view, CQ is the foundation of language for the workplace of the future.
In each CQ Originals program, learners follow a data scientist experimenting with communication strategies on both AI robots and humans. With each experiment, learners are given the opportunity to analyze, reflect and interact with the content to expand their knowledge and learn flexibility in their communication mindset.

Credits

Director
Clare Munn
Co-Director, Producer
Bianca De Ritis
Creative Director
Elisabetta Zucchi
Creative Director
Ching Wang
Copy Editor
Andrew Kevin Fawn
Copy Editor
Simon Nigel
Account Manager
Suraj Khemlani
Production Coordinator
Larissa Walters
Animator, Designer
Alina Chau
Illustrator
Alex Mellon
Cinematographer
Fraser Stephen
Editor
Laura Spini
Sound Designer
Michalianna Theofanopoulou
More Platinum Winners
Branded Content
2022
MUSE Advertising Awards - Cat Trial 12: No Hands
Caterpillar Inc.

Entrant Company

Caterpillar Inc.

Category

Branded Content - Branded Content / Other___

Country / Region

United States

Video
2022
MUSE Advertising Awards - THE WAY OF LIFE
SKODA AUTO

Entrant Company

CINQ

Category

Video - Automotive

Country / Region

Czech Republic

Website
2022
MUSE Advertising Awards - Breastcancer.org digital experience

Entrant Company

Work & Co

Category

Website - Health

Country / Region

United States

Video
2022
MUSE Advertising Awards - Dodge Gave Me A Free Hellcat for Science

Entrant Company

GW

Category

Video - Automotive

Country / Region

United States