2022
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ANU - Museum of the Jewish People is the world’s only museum dedicated to celebrating and exploring the diverse experiences, collective accomplishments, and boundless spirit of the Jewish people, told from all perspectives, from biblical times to today. Capping a transformational, decade-long, $100 million expansion that triples its gallery space to 72,000 square feet, the renewed museum features four wings spanning three floors. Formerly known as Beit Hatfutsot, the Tel Aviv, Israel based museum embarks on this next chapter with a new name and brand identity by adding “ANU” — Hebrew for “we” or “us” — which embraces and reflects the diversity, nuances, collective spirit and celebration of the entirety of Jewish peoplehood.
ANU - Museum of the Jewish People guides visitors of all faiths, backgrounds and ages on an inspiring and enlightening journey of discovery to recognize and embrace their unique part in the Jewish story. The museum’s centerpiece is a comprehensive new core exhibition featuring historic and modern artifacts, images, specially-produced films, multimedia displays, state-of-the-art multi-sensory stations and immersive spaces, as well as original and newly commissioned artworks to illuminate the 4,000-plus-year history of the Jewish people in a fresh, contemporary context.
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Gravity Global
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Video - Social Video
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United Kingdom
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Magnetic Creative
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Corporate Identity - Corporate Identity / Other___
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South Africa
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PlusOne®
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Advertising - Advertising Campaign
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Netherlands
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PlusOne®
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Video - Real Estate
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Netherlands