MUSE Platinum

2022

ANU - Museum of the Jewish People

Entrant Company

Gallagher & Associates

Category

Experiential & Immersive - Exhibition Experience

Client's Name

ANU - Museum of the Jewish People

Country / Region

United States

ANU - Museum of the Jewish People is the world’s only museum dedicated to celebrating and exploring the diverse experiences, collective accomplishments, and boundless spirit of the Jewish people, told from all perspectives, from biblical times to today. Capping a transformational, decade-long, $100 million expansion that triples its gallery space to 72,000 square feet, the renewed museum features four wings spanning three floors. Formerly known as Beit Hatfutsot, the Tel Aviv, Israel based museum embarks on this next chapter with a new name and brand identity by adding “ANU” — Hebrew for “we” or “us” — which embraces and reflects the diversity, nuances, collective spirit and celebration of the entirety of Jewish peoplehood.

ANU - Museum of the Jewish People guides visitors of all faiths, backgrounds and ages on an inspiring and enlightening journey of discovery to recognize and embrace their unique part in the Jewish story. The museum’s centerpiece is a comprehensive new core exhibition featuring historic and modern artifacts, images, specially-produced films, multimedia displays, state-of-the-art multi-sensory stations and immersive spaces, as well as original and newly commissioned artworks to illuminate the 4,000-plus-year history of the Jewish people in a fresh, contemporary context.

Credits

Chair of the Board
Irina Nevzlin
CEO
Dan Tadmor
CEO Museum Renewal
Medy Shvide
Chief Curator
Dr. Orit Shaham Gover
Chief Media Director
Avida Livny
Head Designer
Gallagher and Associates
Graphic Design
Kfir Malka and Nadav Shalev
Display Design and Construction
Tucan Design Studio
Architects
Mintz Melamed Architects
Project Management
CPM, Arch. Zippi Adler Artsi
Construction
Moshe Kases
Lighting Design
Amir Brenner
Interactive Creative Director
Liron Zabari, Faza Heart & Mind Marketing
Audio Visual
Adi Paltinov - AVDI
Audio Visual
DM Engineering Ltd
Communication
Elgir Technologies 2003 Ltd
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