MUSE Gold

United States

2022

Goshen Health Orthopedics Print Ads

Entrant Company

SFC Group

Category

Advertising

Client's Name

Goshen Health

Sub-Category

Magazine AD (Campaign)

Our Challenge: Goshen might be a small city, but the Goshen Health Orthopedics & Sports Medicine team is just as competitive as big-city health centers when it comes to ortho services. We needed to demonstrate their depth of expertise and breadth of services in an attention-grabbing way. Our Approach: When you’re suffering from joint pain, it feels like the whole world can see how bad it hurts written all over your face. We're using globally recognized emoticons to show how Goshen Health can transform that pain into the kind of lasting relief people love.

Credits

Copywriter
Rob McMichael
Copywriter
Jennifer Fry Devault
Executive Creative Director and Art Director
Brian Zandman
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