MUSE Silver

2022

Portraits of Pulmonary Fibrosis - Valeria

Entrant Company

Skalawag Productions

Category

Video - Nonprofit

Client's Name

Pulmonary Fibrosis Foundation

Country / Region

United States

Diagnosed with pulmonary fibrosis in 2009, Valeria Hatcher describes that much of her life revolves around scheduling doctor visits and making sure she has an adequate oxygen supply every day. While managing and advocating for her health, Valeria also attends several support groups which she refers to as lifesavers. She acknowledges the physical and mental challenges of PF and encourages others to reach out to the Pulmonary Fibrosis Foundation for information and support.

This is a story-driven video that explores the impact of Pulmonary Fibrosis on the whole family. The goal of this video is to explore the patient/caregiver relationship and to inspire all those affected by the disease, and not just the patient, to be proactive about the disease and reach out to available resources for emotional support as well as medical advice.

Credits

Mark Skala
Director
Mara Whitten
Producer
Aaron Dolan
DP & Camera Operator
Aaron Dolan
Editor
Ryan Kelly
GFX
More Silver Winners
Video
2022
MUSE Advertising Awards - Working Securely From Home

Entrant Company

Inspired eLearning

Category

Video - Training

Country / Region

United States

Video
2022
MUSE Advertising Awards - Living with Spondyloarthritis
Spondylitis Association of America

Entrant Company

The DVI Group

Category

Video - Educational

Country / Region

United States

Advertising
2022
MUSE Advertising Awards - Insomnia
WWF

Entrant Company

Miami Ad School Europe

Category

Advertising - Advertising / Other___

Country / Region

Georgia

Audio
2022
MUSE Advertising Awards - The Pan Am Podcast
Pan Am Museum Foundation

Entrant Company

Pan Am Museum Foundation

Category

Audio - Podcast

Country / Region

United States