MUSE Silver

2022

QlikWorld Online

Entrant Company

WHM Creative

Category

Event - Virtual Event

Client's Name

Qlik

Country / Region

United States

In March of 2020, Qlik, a global leader in data integration and analytics, was gearing up to host their highly anticipated annual user conference, QlikWorld. But suddenly: COVID-19. And like everyone else, Qlik had to pivot from staging a live, in-person event to hosting an online experience.



At a time when nearly every data professional was spending all day at home on their laptop, it was important to stand out and offer value. So rather than use the generic mix-and-match environments their event platform offered, Qlik asked us to help them up their game by creating a cohesive virtual space that still had the authentic feel of a conference – modern, sophisticated, and welcoming.



Collaborating closely with Qlik’s team, we became virtual space designers, creating a unique environment that maximized the capabilities and potential of Qlik’s online event platform. The inviting, easy-to-navigate design made users feel more like they were attending a live conference, with a consistent look and feel across every room and simple wayfinding to go from one session to the next.



It featured a central gathering area with instant access to QlikWorld features like keynotes, breakout sessions, and learning centers. It had a simple, ever-present menu for one-click toggling. And it made it easy to connect with other attendees as well as staff, who were available throughout the virtual venue to provide help and answer questions.



QlikWorld was an unqualified success, with nearly 30,000 attendees from around the globe. Visitors spent more than 4.4 million minutes at the conference, an average of 5 hours per attendee. That’s a lot of time in a virtual space, and we’re proud to have helped enrich that environment – and to have helped Qlik share content that connected with viewers.



Credits

Creative Direction
Sara Correia
Copy
Nathan Walsh
Design
Miles Hammond
Design
Vanessa Alvarez
Design
Erika Kopman
Account
Julie Sinclair
Account
Thomas Whalen
Project Manager
Jennifer Murdin
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