MUSE Silver

2022

Senior Care in the Age of Covid-19

Entrant Company

Kinetic Marketing & Creative

Category

Strategic Program - COVID-19-Related

Client's Name

State of Montana

Country / Region

United States

Through a partnership with the State of Montana Department of Commerce, Kinetic Marketing & Creative set out to truly understand the experiences of seniors living in congregate living facilities. From assisted to independent, memory care to skilled nursing, we got a little closer to grasping their needs, hopes, goals, and fears. We spoke directly with residents, as well as their loved ones, caregivers, senior living administrators. The Kinetic team also reached out to healthcare workers and mental health providers. The result was an actionable, data-rich report outlining key takeaways and impactful recommendations gleaned through our research.

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