Goshen Health Breast Cancer Awareness Campaign

Our Challenge: As part of the Goshen Center for Cancer Care, the Goshen Retreat Women’s Health Center opened in 2003 and provides the most comprehensive breast care treatment program in the region. Board-certified, fellowship-trained breast surgical oncologists address breast related concerns for women and help them understand their risk for breast cancer. The Retreat offers the latest imaging technology—including standard 3D screening mammograms—and offers a risk assessment program to assist women in early breast cancer detection. But women seeking mammograms were seeking them elsewhere. We needed to drive them to the Retreat, where they could find both imaging and specialists all under one welcoming roof. Our Approach: Fun, bold, and unconventional, "YES, MAMMS!" used simple copy urging women to show their breast health the respect it deserves while images of real patients and doctors demonstrated a sense of community that every woman can expect at the Retreat.