United States
2022
Entrant Company
Category
Client's Name
Sub-Category
For this UK-based startup, we were looking for an energetic and assertive concept that conveyed the winning spirit associated with an online competition that gives away dream cars. We landed on a type-driven design inspired by the “H” pattern reminiscent of high-performance manual transmissions. The badge-like aesthetic is introduced to allude to the type of insignia found on the fenders of muscle cars. The ‘R’ suggests the speed, performance, and confidence needed to win. It literally breaks the confines of the badge, while figuratively breaking the confines of convention.
Credits
Entrant Company
International Artists Foundation
Sub Category
Music
Entrant Company
Training Industry
Sub Category
Infographics