MUSE Silver

United States

2022

3HRILL (logo)

Entrant Company

tungsten branding

Category

Corporate Identity

Client's Name

3HRILL

Sub-Category

Logos

For this UK-based startup, we were looking for an energetic and assertive concept that conveyed the winning spirit associated with an online competition that gives away dream cars. We landed on a type-driven design inspired by the “H” pattern reminiscent of high-performance manual transmissions. The badge-like aesthetic is introduced to allude to the type of insignia found on the fenders of muscle cars. The ‘R’ suggests the speed, performance, and confidence needed to win. It literally breaks the confines of the badge, while figuratively breaking the confines of convention.

Credits

Creative Director
Phil Davis
Brand Strategist
John Simpson
Brand Strategist
Elizabeth Hiemstra
Graphic Designer
Derek Coté
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