2022
Entrant Company
Category
Client's Name
Country / Region
For this UK-based startup, we were looking for an energetic and assertive concept that conveyed the winning spirit associated with an online competition that gives away dream cars. We landed on a type-driven design inspired by the “H” pattern reminiscent of high-performance manual transmissions. The badge-like aesthetic is introduced to allude to the type of insignia found on the fenders of muscle cars. The ‘R’ suggests the speed, performance, and confidence needed to win. It literally breaks the confines of the badge, while figuratively breaking the confines of convention.
Credits
Entrant Company
Impact Marketing + Communications
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Tipr.
Category
App - Services
Country / Region
United States
Entrant Company
Capital Communications
Category
Marketing & Promotional - Brochure
Country / Region
Canada
Entrant Company
Phoenix Lifestyle Marketing Group
Category
Corporate Identity - Logos
Country / Region
United States