2022
Entrant Company
Category
Client's Name
Country / Region
For this UK-based startup, we were looking for an energetic and assertive concept that conveyed the winning spirit associated with an online competition that gives away dream cars. We landed on a type-driven design inspired by the “H” pattern reminiscent of high-performance manual transmissions. The badge-like aesthetic is introduced to allude to the type of insignia found on the fenders of muscle cars. The ‘R’ suggests the speed, performance, and confidence needed to win. It literally breaks the confines of the badge, while figuratively breaking the confines of convention.
Credits
Entrant Company
Imarc
Category
Website - Business to Business
Country / Region
United States
Entrant Company
tungsten branding
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
The Brand Advocates, Inc.
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Xi'an yuyuntu Enterprise Culture Communication Co., Ltd
Category
Event - Event / Other___
Country / Region
China