3HRILL (brand book)

Built from the word “thrill”, 3HRILL is a cool and disruptive brand name that is imbued with speed and a heightened sense of excitement. For an online startup platform that allows users to compete for their dream car, 3HRILL helps competitors get that white knuckle rush and inspires imagery of cars racing triumphantly towards the finish. The overall visual brand is designed to instill confidence with an upscale sensibility that screams high-performance. From the sleek, cropped imagery of hi-po automobiles, to the stripes, colors, and overlays - everything is meant to titillate the senses and leave competitors yearning for more.