MUSE Gold

2022

3HRILL (brand book)

Entrant Company

tungsten branding

Category

Publication - Publication / Other___

Client's Name

3HRILL

Country / Region

United States

Built from the word “thrill”, 3HRILL is a cool and disruptive brand name that is imbued with speed and a heightened sense of excitement. For an online startup platform that allows users to compete for their dream car, 3HRILL helps competitors get that white knuckle rush and inspires imagery of cars racing triumphantly towards the finish. The overall visual brand is designed to instill confidence with an upscale sensibility that screams high-performance. From the sleek, cropped imagery of hi-po automobiles, to the stripes, colors, and overlays - everything is meant to titillate the senses and leave competitors yearning for more.

Credits

Art Director/Graphic Designer
Derek Coté
Brand Strategist
Elizabeth Hiemstra
Brand Strategist
John Simpson
Creative Director
Phil Davis
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