MUSE Gold

2022

Manulife Journeys: Series

Entrant Company

APV

Category

Video - Insurance

Client's Name

Manulife

Country / Region

Hong Kong S.A.R., China

Manulife were looking to create a new visual storytelling series that would help them create a unique platform that would enable the sharing of engaging real stories from individuals from all levels of the organisation around Asia and eventually the world. Collaborating with the creatives at APV, they created a new on going content series called: Manulife Journeys. The series would not only celebrate the life experiences of individuals within the business through emotional video stories that shared their journey up to and while working at Manulife, but it would also demonstrate the emotional intelligence, resilience and complexity of the brand itself. By understanding the people within Manulife and their stories, we understand Manulife and how the organisation is able to better serve its customers and deliver superior outcomes where decisions are made easier and lives are made better. The concept behind Manulife Journeys was to create internal stories that could also be shared externally. That would be just as interesting to employees and those within the organisation as those outside of it. Every day, Manulife celebrates their people and the noble work they do for their customers. In this new Manulife Journeys series, they focus on a few of the many inspirational people they are fortunate enough to work with who dare to share their humanity. This is the journey of four of their employees. These films represent the first four episodes in what is now an ongoing series. Due to its response more episodes were commissioned and Manulife Journey’s has become a regular content series.

Credits

Creative Director/APV
Thomas J Elliott
Series Creator/APV
Thomas J Elliott
Executive Producer/Manulife
David Norris
Series Commissioner/Manulife
David Norris
Executive Producer/Manulife
Cal Wong
Series Producer/Manulife
Cal Wong
Head of Production/APV
Maggie Choy
Founder/APV
Mark Erder
Executive Producer/APV
Daniel Clarke
Editor/APV
Mun Yee Shum
Production Coordinator/APV
Helen Wong
Production Manager/APV
Roxanne Hui
Office Manager/APV
Margaret Cheng
Finance Manager/APV
Ben Chang
Managing Director/APV
Angela Cheung
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