MUSE Silver

2022

Midlign (name)

Entrant Company

tungsten branding

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

Midlign

Country / Region

United States

The spine is the body’s midline. It connects the top, middle, and bottom of the body and is the body’s structural and functional center. Much like Centerline, Midlign speaks to the importance and centrality of the spine in relationship to the body. Midlign is also suggestive of sports, as in a middle linebacker, or the middle line of a sports field. The “lign” spelling is not only branded, but also relevant, underscoring the need for proper functioning. Midlign helps to message the key benefits of staying healthy, centered, and in alignment with best health practices.

Credits

Brand Strategist
Elizabeth Hiemstra
Brand Strategist
John Simpson
Creative Director
Phil Davis
More Silver Winners
2022
MUSE Advertising Awards - CrossingWell (name)
Randob Labs

Entrant Company

tungsten branding

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States

2022
MUSE Advertising Awards - The Power of Poster

Entrant Company

hufax arts / FJCU

Category

Typography - Poster

Country / Region

Taiwan

2022
MUSE Advertising Awards - MERCARI Pre-Loved POP-UP

Entrant Company

HERO Marketing

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

2022
MUSE Advertising Awards - The Pan Am Podcast
Pan Am Museum Foundation

Entrant Company

Pan Am Museum Foundation

Category

Audio - Podcast

Country / Region

United States