MUSE Silver

United States

2022

Midlign (name)

Entrant Company

tungsten branding

Category

Corporate Identity

Client's Name

Midlign

Sub-Category

Corporate Identity / Other___

The spine is the body’s midline. It connects the top, middle, and bottom of the body and is the body’s structural and functional center. Much like Centerline, Midlign speaks to the importance and centrality of the spine in relationship to the body. Midlign is also suggestive of sports, as in a middle linebacker, or the middle line of a sports field. The “lign” spelling is not only branded, but also relevant, underscoring the need for proper functioning. Midlign helps to message the key benefits of staying healthy, centered, and in alignment with best health practices.

Credits

Creative Director
Phil Davis
Brand Strategist
John Simpson
Brand Strategist
Elizabeth Hiemstra
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