MUSE Silver

2022

Green Screen Shirt

Entrant Company

Zulu Alpha Kilo

Category

Experiential & Immersive - COVID-19-Related

Client's Name

Harry Rosen

Country / Region

Canada

While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.

Credits

Photo Retoucher / Zulubot
Jim Tinios
Creative Director / Harry Rosen
Christine Kwan
Photographer/Videographer / Zulubot
Kyle Wilson, Matt Watkins
Editor/Colourist / Zulubot
Felipe Chaparro
Production/Technical Advisor / Zulubot
Adam Palmer
Producer / Zulubot
Christine Taranco
Clients / Harry Rosen
Trinh Tham, Kristin Meier, Paul Michel
Account Team / Zulu Alpha Kilo
Michael Brathwaite
Writer / Zulu Alpha Kilo
Luke McNeil, Marco Buchar
Art Director / Zulu Alpha Kilo
Anton Garneau, Michael Romaniuk
Executive Creative Director / Zulu Alpha Kilo
Wain Choi
Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
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