MUSE Silver

Canada

2022

Green Screen Shirt

Entrant Company

Zulu Alpha Kilo

Category

Experiential & Immersive

Client's Name

Harry Rosen

Sub-Category

COVID-19-Related

While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.

Credits

Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
Executive Creative Director / Zulu Alpha Kilo
Wain Choi
Art Director / Zulu Alpha Kilo
Anton Garneau, Michael Romaniuk
Writer / Zulu Alpha Kilo
Luke McNeil, Marco Buchar
Account Team / Zulu Alpha Kilo
Michael Brathwaite
Clients / Harry Rosen
Trinh Tham, Kristin Meier, Paul Michel
Producer / Zulubot
Christine Taranco
Production/Technical Advisor / Zulubot
Adam Palmer
Editor/Colourist / Zulubot
Felipe Chaparro
Photographer/Videographer / Zulubot
Kyle Wilson, Matt Watkins
Creative Director / Harry Rosen
Christine Kwan
Photo Retoucher / Zulubot
Jim Tinios
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