2022
Green Screen Shirt
Entrant Company
Zulu Alpha Kilo
Category
Experiential & Immersive - COVID-19-Related
Client's Name
Harry Rosen
Country / Region
Canada
While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.
Credits
Entrant Company
PLASTIC PALMTREE
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Nextdoor
Category
Branded Content - Lifestyle
Country / Region
United States
Entrant Company
NATIONAL ASSOCIATION OF REALTORS®
Category
Integrated Marketing - Social Media
Country / Region
United States
Entrant Company
Mnemonic Agency
Category
Marketing & Promotional - Character Design
Country / Region
United States