2022
Green Screen Shirt
Entrant Company
Zulu Alpha Kilo
Category
Experiential & Immersive - COVID-19-Related
Client's Name
Harry Rosen
Country / Region
Canada
While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.
Credits
Entrant Company
GLT International
Category
Video - Animation
Country / Region
United States
Entrant Company
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Category
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Country / Region
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Entrant Company
DDC Public Affairs
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
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Entrant Company
hedgehog lab
Category
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Country / Region
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